The National Retail Federation estimates that Americans will spend a whopping $2.4 billion on Valentine’s Day candy this month. And with so many people reaching for pink treats, the candy experts at CandyStore.com looked into which sugary snacks are the most popular. They examined 12 years of sales data from the candy industry to find the most popular Valentine’s Day candy in every state and created an interactive map to help you decide which red packages to add to your cart this February. SweetHeart’s Conversation Hearts are the clear winner in several states but, with the closing of the New England Candy Company, they weren’t available last year. And while they are back on shelves this year, their popularity ranking dropped quite a bit. Heart-shaped boxes of chocolate are the most popular Valentine’s Day candy in America, with pink and red M&Ms not far behind. There are even some states that look forward to Cupid Corn, a seasonal take on candy corn. Find out the most popular candies in your state to make sure you’re gifting your galentines the most popular sweet treat.
