Ultimate Guide To Home Fragrances
Scent can impact mood because the olfactory bulb, the part of the brain that detects odors, is located in the limbic system, says Erika Shumate, CEO and co-founder of the fragrance brand Pinrose. The limbic system is also where emotions and memories live. “Smells send direct messages from the olfactory bulb to the emotion and memory parts of the brain,” she explains. “That is why when you smell a fragrance, it can bring you back to a former time in your life instantly....